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Friday, October 1, 2010

Meet Greg Sarnecki

Interview with Greg Sarnecki

In this month’s Interesting Canadian we are featuring Greg Sarnecki.  Greg is new to Singapore and one of his first forays into the Canadian scene was at the Canada Day celebrations where he was kind enough to share some fantastic tasting Dead Frog beer with the guests.

Here’s a little Q&A with Greg:

1. So when and how did you get involved in the beer industry?

I got started in the beer industry when I was old enough to go to the pub and sit down for a cold pint.  I have been importing and distributing beer for 2 years. Most recently importing Dead Frog Beer.

2. Tell us a little bit about Dead Frog brewery and the Micro-Brew industry in general.

Micro Breweries/Craft Breweries are usually small and independently owned and they brew far smaller annual volumes than a large regional brewery would. The Micro Brew industry is very big in Vancouver with many different breweries on the scene. Dead Frog was founded in 2006 and is located in Aldergrove BC 45 minutes outside of Vancouver. Dead Frog is fun, irreverant, memorable, and it makes people smile. It’s something new and fresh in the beer industry and I believe that their creativity will be the key to their success.

3. Why Singapore, and what are the plans for Dead Frog over here in Singapore and the region?

Singapore does not have any Canadian beers and there is room in the market for a premium Craft brewed Canadian Beer. With Dead Frog, there is a variety of different tasting beers: Lager, Honey Brown Lager, Pale Ale and Nut Brown Ale. These varieties of beer are also very unique in the market as you can't readily find them at the pub in bottles.

The plans for Dead Frog are to increase market share with promotions and we will be introducing a Pepper Lime Lager which is the Breweries best selling beer in Canada.

4. Where can people get their hands on a bottle of Dead Frog over here?

Dead frog is available at:

  • Malted Milk (Studio M Hotel)
  • Ink at the Fairmont Hotel
  • The Public House (Boat Quay)
  • DB Bistro Moderne (Marina Bay Sands)
  • Aurora Bar (Boat Quay)
  • The Market @ Central (Clarke Quay)
  • Bar Bar Black Sheep (Robertson Quay)

5. What were your first impressions on the Singapore bar / pub scene, where do you like to go for a good beer?

First impressions of the Singapore pub/bar Scene was the lack of variety. Many of the pubs and bars carry the exact same 4-5 beers. I have noticed this trend to be slowly changing with more and more bars and pubs willing to carry a larger variety of
unique beers.

I like to go to any one of the bars that carry Dead Frog. If I cannot go to a bar that carries Dead Frog, I like to go to one of the Micro Brewery Restaurants in town.

6. How have things been adjusting to life in Singapore, any unexpected surprises?

Singapore is a very livable city with great public transit, and with English being spoken everywhere it makes adjusting to life here quite easy.

7.  What do you miss most about being away from home?

I miss my family that is back in Vancouver but I also miss being able to go for a drive to get out of the city into nature and being able to get away from the people, traffic and noise. I also miss all the varieties of excellent beer I can get back in Vancouver that just are not available anywhere in Singapore.

8. Any other fun / interesting things we should know about you / Dead Frog?

Keep an Eye out for the Pepper Lime Lager!

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